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The Communication Generation

Posted by Charlie Barth On May - 4 - 2012

You may have heard of the Lost Generation, the Silent Generation and of course we’ve all heard of the Baby Boomers, right? We also have Generation X, Generation Y and, now most recently, Generation Z. And since we have apparently jumped right to the end of the alphabet, I guess we’re going to have to get a bit more creative when it comes time to name the next generation, don’t you think?

But, kidding aside… What I really want to tell you about is the Communication Generation.

What’s that?

Communication Generation is a phrase that I am going to use to wrap the members of all the previous generations together into one big group.

Why would I want to do that? Consider the following…

Thanks to the Internet, we now have more different ways to communicate with each other than ever before.

In addition to cell phones and texting, we have…

Emails
Instant messaging
Online chat applications
Blogging and commenting on blogs
Online forums & discussion groups

…and a virtual ocean of Social Media sites, all catering to different types of audiences and activities, and they’re all overflowing with people clamoring for more – more interaction, more information.

It’s communication at a truly staggering and historically unprecedented scale. Think about it. Every one of us today now has the ability to freely communicate with more people than has ever been possible, ever before, in the history of time. It’s incredible! And it is changing the ways that businesses need to communicate.

Now, enter the Communication Generation.

Did you know that the average household today has more than 4 internet connected devices? In one way or another, and to varying degrees, we are all utilizing some form or forms of online, digital communication on a regular basis. As a result, we have therefore all become members of…

The Communication Generation

But, what does the Communication Generation have to do with the success, or failure of your business?

Well, as vast and wide open as the online world is today, it has actually become easier than ever to target the specific social and demographic groups that fit the profile of your perfect, ideal customer or client.

As a business, you simply need to realize that your ideal customers or clients are a part of the Communication Generation. If you want to communicate with them effectively, you just need to understand their behavior. For example, what types of websites do they enjoy most? Where do they go to learn about the types of products or services that you offer? What kinds of things are they attracted to (like news and entertainment) and where do they go to find and interact with them?

Once you understand the behavior and preferences of your target audience, you can focus your communication much more efficiently and effectively. Remember, when it comes to the Internet, effective communication is just as much, if not more, about where you say it as what you say. And, with so many different places to spread your word on the Internet, this has never been more true than it is today.

At WSI, we specialize in developing and implementing targeted online communication strategies. Please contact us today for a free business analysis and a no obligation strategy planning session. We’ll help you tap into the Communication Generation.

Thanks for you time! Please feel free to post your comments and questions below. We look forward to talking with you soon.